Madeleine Alizadeh founded her blog “dariadaria” in 2010, which soon after became one of the most-read blogs of the german-speaking area. In 2017, she decided close down her blog and to go into a new direction. Today she produces the podcast “a mindful mess”, writes a green lifestyle column for the magazine “Wienerin”, appears as a speaker at public events and sells her self-designed clothes under the name “dariadéh”. Topics that the Viennese with Persian roots addresses are for instance sustainability, minimalism, veganism, women’s rights or self-love.